VISION BY PININFARINA WINS SNAIDERO'S 15TH GOOD DESIGN AWARD
At Snaidero, design has always been our window to the future - the pursuit of a form and beauty which is distinctive and that stands the test of time. This viewpoint is shared by the panel of the Good Design Awards of Chicago’s Museum of Modern Art, which has chosen Snaidero's latest masterpiece, Vision by Pininfarina, as the winner of the prestigious award. It is the 15th time that a Snaidero design is awarded with this international recognition.
Founded in Chicago in 1950 and now in its 68th edition, Good Design is one of the oldest and most internationally acclaimed awards for design excellence. The list of past winners is a true hall of fame of contemporary design and a testament to the value of modern design.
The Vision project, designed for Snaidero by the Design House Pininfarina, our exclusive partner since 1990, is a perfect fusion of the essential features of a contemporary design experience: passion, inspiration and a constant research in technology and materials. The kitchen's design concept reflects the current architectural trend towards open and fluid domestic spaces, with seamlessly flowing surfaces and a selection of materials that convey an immediate sense of purity and lightness. This lightness is channelled through the unique design of the sculpted support leg for islands and peninsulas, a refined element crafted in stratified and shaped solid ash wood and designed with Pininfarina’s unmistakable style.
Expressing his satisfaction with the result, Massimo Manelli CEO of Snaidero, had this to say:
"Today, the decisive factors for the international competitiveness of our manufacturing are creativity and innovation. The prestigious recognition awarded to the Vision project by the Museum of Architecture and Design provides further confirmation of the fact that we are positioned in a distinctive class marked by excellence, and where research and experimentation have been the key factors of our success over the years and will be even more crucial in guiding our future national and international development plans"
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